Starbucks Campaign Promotional Material (Poster)

The poster was the first piece of material I felt was necessary as it shows off how each element has come together. The flower was based around simplicity as I wanted it to relate to the issue but not make the typography that has supported the information look lost as it would if I was to of used a lot of colour. It was simply made up using Illustrator and the shape tool, by drawing out a oval shape to start, I went on to select a anchor point using the direct select tool to change the shape instantly to have one side pointed just like a petal and repeating this step several times created the flower as a whole. As for the middle of the flower I thought there was nothing more fitting than using the Starbucks logo to really hit the nail on the head of what specific brand I am working with. Which then lead me to focus on the words given to support the issue and wondered where I could go next.

Urban Outfitters Packaging

This brief consisted of designing a range of packaging for a chosen brand. I leaned towards Urban Outfitters as I believe I can relate well with the brand as it it is young, modern and on trend with todays markets. I believe my outcome has worked well for many reasons however there is defiantly room for improvement in some areas. I stuck with one of the previous colour schemes Urban Outfitters have used themselves based on how vibrant and attractive they are, as well as considering the design to be unisex. I worked with the colour in some areas to emphasise certain elements and to create a simple pattern. The colours have defiantly worked well to set a theme and made each outcome look well suited as a set. I really like the textured background I went for this style based on making the design look recyclable and environmentally friendly, as well as resemble the real life materials that would be used if this design was to be taking further. I went on with the tissue paper and the stickers to show the importance of safety when packing a product and the business card was just a extra as a little hand out to receive with a purchase. However I believe my disadvantages are the legibility of the design some of the edges have proven to look rough and distorted when close up. I believe I have came to this problem because maybe I chose the wrong programme to work in and because I have lacked confidence in some  areas. I see where my mistakes lie and simple tweaks would be easy if necessary in the future.

Ted Baker Poster

Working with another live brief, I was focused on creating a poster for Ted Baker to express what it was all about to another country to potentially gain more clientele when opening a new store somewhere else. I researched into what Ted Baker was specifically looking for when creating a piece of work for them, I thought it was important to stick to the theme that they have always used, they focus a lot on English Heritage and have a really quirky sense of  humour. I think I have combined both quite well as the moustache's create a funny side and the UK flag colours are included suggesting the English heritage and show where the company came from. Also using the stem effect to hang the logo and the moustache imagery from, shows one of the effects I learnt within my Digital Skills lessons, as well as putting the type in the right place and making sure it is clean and tidy shows another skill I learnt within this module. Overall I like this piece and think it fits well to the purpose.

Willy Wonka final pieces in Situation

I then took both of my final pieces and thought of ways I could put them into a real life situation. I thought one of the best places to advertise a poster is on a bus stop as a billboard based on the amount of public attraction it could possibly get. On the other hand leaflets are often given out in the street or example so I gathered a bunch of them and placed them into a hand to show what they would look like if they where real. Both ways show the potential of the piece if they where actually to be used.

Willy Wonka Poster and Flyer

I chose to work on a live brief to support a Willy Wonka production show, I feel I captured various elements to a build up a relevant final piece. I worked through my initial ideas and development using various medias and textures of sweet shop paper bags, which helped me to get a guideline of where I wanted to go to produce this final. The simplicity of the idea is clear really as I have went for the built up cartoon/collage effect, I started off with the paper bag outline and decided the colour purple spoke Wonka the most. In my previous development it shows how I decided on what font style, colour, imagery, information and sponsors I chose to use. I went with creating my own Wonka sweets with love hearts being my inspiration. I recreated a Wonka tree as well as hats and various other sweet products and again the choice of typestyle also got considered hear. I finally got all of my elements I needed and put it together to create this piece.

Tavistock Retro

I created this design by starting off with a simple cream background with a wood texture overlay as it is complimentry to the style of my design. I then went on to using Illustrator to trace the existing logo that I was using, using the pen and smooth tool to make it perfect. Next I inserted my imagery that I created simply using the shape tool and filling it with my choice of complimentry colours I chose to represent the Italian theme. I then simply just started playing with plain very legibal type faces to include the relivant information and this is where I also played around with layout and sizes to allow all all my information to breath and sit nicely within the design. Again I took advantage of the colour choice and changed my heading using the colours of the Italian flag to make them stand out and give off positive attention. I kept my attention focused on keeping all my promotion material continuous based on colours and the things that are included. Overall I am really happy with the outcome as it reprisents exactly what I have shown in my development and hits all of my targets that I have aimed for within my proposal.

NHS Logo

This is a logo created for the NHS, for the Newcastle Medical Photography Department. I simply used a basic light typography based around legibility. I then focused on enhancing the first letter of each word hoping eventually the logo could be recognised on its own just as NMP. I used a basic colour scheme and stuck to light pastel colours that look fresh and clean just like a hospital. Overall it shows a very effective but simplistic approach.