Tuesday, 22 May 2012

NHS Logo

This is a logo created for the NHS, for the Newcastle Medical Photography Department. I simply used a basic light typography based around legibility. I then focused on enhancing the first letter of each word hoping eventually the logo could be recognised on its own just as NMP. I used a basic colour scheme and stuck to light pastel colours that look fresh and clean just like a hospital. Overall it shows a very effective but simplistic approach.

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