Tavistock Retro

I created this design by starting off with a simple cream background with a wood texture overlay as it is complimentry to the style of my design. I then went on to using Illustrator to trace the existing logo that I was using, using the pen and smooth tool to make it perfect. Next I inserted my imagery that I created simply using the shape tool and filling it with my choice of complimentry colours I chose to represent the Italian theme. I then simply just started playing with plain very legibal type faces to include the relivant information and this is where I also played around with layout and sizes to allow all all my information to breath and sit nicely within the design. Again I took advantage of the colour choice and changed my heading using the colours of the Italian flag to make them stand out and give off positive attention. I kept my attention focused on keeping all my promotion material continuous based on colours and the things that are included. Overall I am really happy with the outcome as it reprisents exactly what I have shown in my development and hits all of my targets that I have aimed for within my proposal.

NHS Logo

This is a logo created for the NHS, for the Newcastle Medical Photography Department. I simply used a basic light typography based around legibility. I then focused on enhancing the first letter of each word hoping eventually the logo could be recognised on its own just as NMP. I used a basic colour scheme and stuck to light pastel colours that look fresh and clean just like a hospital. Overall it shows a very effective but simplistic approach.

Pentagram Magazine

The objective of this project was to pick a particular artist and create a magazine design around aspects that represent that artist as well as meet the Pentagram expectations. I worked out a colour scheme that I thought worked best throughout the magazine, I also considered a theme of how all my work was to be placed into the design template and I came to a conclusion that it looked good when everything was cut to a diagonal, really like how the design has worked out very continuous and can be easily recognised as a set or the main focus a part of a magazine. I also considered different types of typography and how they work together to build up a collage based image.

Book Cover Develoment

As a part of my development I chose to use the facilities of the photography studio. experimenting with different lights and poses etc to get the perfect image for my final piece. To do so I used various props including a fancy dress costume of little red riding hood which was one of the Brothers Grimm stories making the relation really good , I also used a apple which related to another story which is Snow White I really like how I was able to combine two stories together to show the variety of there work to make one. Finally I used paint and jam to relate to the 'Grimm' theme again to give the idea of blood to my final piece.

Brothers Grimm book cover

I produced this design for my second project based around the Brothers Grimm fairy tales as well as the very well known penguin books. To create this I collected first hand photography of my self , which I then digitally enhanced using Photoshop. I changed various parts of the image using many effects for example I used the burn tool to enhance the light and dark parts of the images as well as adding a grungy texture over the top to make it relate more to the 'Grimm' theme. I also love how the book looks when put in situation like the underneath image, it really gives a feel of how it would look if my design was to be used.

Bistro Logo

Looking at previous examples of existing restaurants, cafe's and bistros I came up with a very simple idea. Starting of with a very basic sans serif font also known as hasteristico and typing out the name I chose for the bistro. I then used various tools in illustrator to help create the circle behind which resembles a plate to fit in with the bistro theme and the knife and fork. To create the circle I simply used the shape tool, which I then went on to use to create the indentation. The gradient tool also worked really well for this project as it helped me to give off a shadowed effect to really show off the indentation in my final piece. The final tool I really used the most was was the pen tool as it helped me to draw out my typography from my reference as well as the knife and fork imagery which I think has worked really well as it is really simple but gets the point across. 

I also went on to play with colour as a part of my development, I started off with three choices of colour all for very different reasons. Firstly I thought blue would be the best colour to use simply making this logo fit in with the rest of the colleges designs and the all around blue theme, however I thought blue was a really bold colour to use for a bistro. Secondly I went for a really cool green colour which was hopefully going to emphasize the freshness of the bistro and the food sold however again it still looked to cold and quite dull. Finally I chose a deep red, which does not relate to the food or the college but it gives a warm feel which will be easier too attract customers as I think in a warmer feeling room it makes people feel more relaxed as they sit down to eat. It also fits in with the choice of decoration used in the bistro, known from getting a feel for the room at the beginning of the project. I also experimented with a mix of the colours just to see what could possibly work best however I still felt the red on its own was the best choice.